Anisul O. avatar

"Now our team can get a full picture in just a few clicks, which saves a huge amount of time"

— Anisul O.
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Jamie D. avatar
Jamie D.
g2
Rated 4.5 out of 5
What problems is Insites solving and how is that benefiting you? We choose Insites to be our solution for reporting to our clients on the performance of our SEO and Listings Management services. We also are using their audits for lead generation at events and on our website. I like how we can customize the user interface and include an integration for listings based on whether we are showing the audits to clients or leads.
Aug 11, 2026
Ange P. avatar
Ange P.
g2
Rated 4 out of 5

A Conversation Starter That Opens Doors

It's a conversation starter. It's a door opener. I just wish I had the hours in the day to use it more!
Jun 8, 2026
Alexis B. avatar
Alexis B.
g2
Rated 5 out of 5
The ability to monitor both technical SEO and AI visibility in one platform has been extremely beneficial. Sharlotte has been a huge help in ensuring we get the most value possible from the platform and its insights.
May 28, 2026
Olivia F. avatar
Olivia F.
g2
Rated 5 out of 5
The combination of Insites’ technical SEO tools and AI Visibility scan has been a game changer for our agency. Sharlotte has consistently helped us leverage the platform to uncover opportunities, improve performance, and build smarter client strategies in the growing AI space.
May 28, 2026
Bean M. avatar
Bean M.
g2
Rated 5 out of 5
The user interface is extremely fluid and simple to use. It offers wonderful and seamless integration into our CRM. Their support team is so helpful and kind. We love how it combines technical SEO insights with innovative AI visibility tracking.
May 28, 2026
Antonia G. avatar
Antonia G.
g2
Rated 5 out of 5
Insites has become an incredibly valuable tool for our team, especially when it comes to understanding technical SEO performance and evaluating AI visibility. Having access to detailed data and actionable insights allows us to identify opportunities more quickly and develop strategies that are specifically tailored to each client's unique goals and challenges. Sharlotte has been fantastic to work with throughout the entire process. She has been knowledgeable, responsive, and genuinely invested in helping us get the most value from the platform. The AI Visibility Scan, in particular, has given us a clearer understanding of how our clients are being represented across AI-driven search experiences, helping us make more informed decisions and deliver better results. Overall, Insights has helped us strengthen our SEO efforts, improve client reporting, and create more customized solutions that align with each client's needs.
May 28, 2026
Danielle T. avatar
Danielle T.
g2
Rated 5 out of 5
Insites and our account representative, Sharlotte, have been instrumental in helping our company stay ahead in both technical SEO and AI visibility. Their AI Visibility scan provides invaluable insight into where our clients are performing well and where opportunities exist, enabling our team to create customized strategies that drive success.
May 26, 2026
Sandro Pantarotto avatar
Sandro Pantarotto
Rated 5 out of 5
At ZIP.ch, we manage a large portfolio of clients across web development, SEO, and digital advertising, and Insites has quickly become an essential part of our daily workflow. The automated audits give us a clear and structured overview of each client's online presence, which used to take us hours to compile manually. The local SEO and listings features in particular have helped us spot missing or inconsistent business information across directories, allowing us to act faster and deliver more measurable results to our clients.
May 20, 2026
Brett B. avatar
Brett B.
g2
Rated 5 out of 5
I like the customizability and support from the Insites team the most. They provide live support at all times, and if anything doesn't scan correctly for a report, they investigate and address it immediately. The engineering and product roadmap team is great, constantly releasing new scans based on customer feedback. My favorite is the ChatGPT scan for small businesses, which shows their AI optimization status. The reports are designed well, making it easy for both prospects and sellers to understand the takeaways at a glance. Their integration with tools like Salesforce, Duda Website, and APIs are top-notch. Our sales team loves it because it takes a 10-20 minute research phase and distills it into a single robust report, making our sales reps appear as experts faster.
Mar 19, 2026
Rated 5 out of 5
Sharlotte and the team at Insites have been a joy to work with! The website audit tool is incredible, and their communication and willingness to go the extra mile are awesome! I really appreciate the level of service and expertise! -Chuck Price Associate Director of Digital and Culture Cogent Analytics
Feb 18, 2026
Crystal Rucker avatar
Rated 5 out of 5
Having used Insites at my former job, I came to a new workplace and introduced it to my marketing team. Everyone quickly realized how valuable it is to our operations with not only selling, but helping streamline our QA process. We have had the pleasure of working with Sharlotte who has been a joy to work with and so helpful with helping us understand how to use Insites for our business. There are so many capabilities of the tool and we learn new things each time. Using Insites has helped us make sure our websites are the best they can be and we've even implemented it as a lead gen tool on our company website. Thank you Sharlotte and the Insites team for your help with everything.
Feb 18, 2026
Sarah Rose Mosh avatar
Sarah Rose Mosh
Rated 5 out of 5
Insites is one of the best white-labeled marketing tools I have used. The customizable features are endless, and Insites' customer support is exceptional!
Feb 17, 2026
AJ R. avatar
AJ R.
g2
Rated 5 out of 5
I like that Insites is really helpful for initial sales scans, SEO optimizations, and reporting. It allows me to show off our product versus competitors during the sales phase and quickly resolve issues for clients during the service phase. I love their fantastic team, who are always available to ensure the tool is as effective as possible. The depth of the scans is very helpful, and the integrations with other platforms make resolving issues stress-free. Setting it up was very simple, and they helped tailor it to fit our exact needs.
Feb 13, 2026
Christian Wawer avatar
Christian Wawer
Rated 5 out of 5
“After an in-depth testing phase, our new AI-Check quickly proved its value. We’ve already rolled it out as a core lead engine and saw measurable results within just three weeks – generating qualified leads at up to 30% lower cost per lead than our other lead engines. The impact on both efficiency and scalability has been outstanding.”
Jan 30, 2026
Zack A. avatar
Zack A.
g2
Rated 4.5 out of 5
The process of using Insites has been streamlined to be intuitive and efficient. You don't need extensive marketing or tech background to work through submitting a report or viewing and making sense of the report when it finishes. All of the scores they give on a website are based from evidence they pull straight from the site, and it is often linked directly to the issue to make solving it easy.
Jan 9, 2026
Michael W. avatar
Michael W.
g2
Rated 5 out of 5

Insites 4ever!!

Great sales tool to show clients where their sites are lacking. It also helped us create a better process for QA'ing our websites and making sure all the components are completed to give our clients an optimal product. The interface is extremely user-friendly. Great sales tool and even better in fulfillment/account management.
Sep 17, 2025
Anisul O. avatar
Anisul O.
g2
Rated 5 out of 5

A Reliable Tool That Makes Web Analysis So Much Easier

Before using Insites, running website audits was slow and often meant juggling different tools to piece everything together. Now our team can get a full picture in just a few clicks, which saves a huge amount of time. It helps us spot issues and opportunities right away, so we can go into client meetings with clear, data-backed recommendations. That not only improves the quality of our work but also makes us look more professional and builds more trust with clients. In the end, it’s helping us keep existing clients happier and close new deals faster. What I like most is how quickly I can get meaningful insights without needing to spend hours digging around. The dashboard is clear, and the flow feels intuitive, so even team members who aren’t technical can use it with confidence. The reports are detailed but easy to explain to clients, which saves me a lot of back and forth. I also have to mention the support team — they’re genuinely responsive and friendly, which makes a huge difference when you’re on tight deadlines.
Sep 11, 2025
Vedat . avatar
Vedat .
g2
Rated 5 out of 5

Excellent Web Analysis Tool with Outstanding Support and White-Label Features

Insites helps us identify weaknesses and opportunities in our clients’ web presence with just a few clicks. It solves the problem of time-consuming, manual website audits by providing instant, high-quality analysis. This allows our team to deliver better value, improve client retention, and close more deals faster. The insights gained from the platform directly support our sales conversations and make our consulting work more impactful. The analysis quality is truly impressive and provides deep, actionable insights. The platform is extremely user-friendly, well-structured, and intuitive. What really stands out is the smooth onboarding process and the outstanding customer support they are always fast and helpful. I also highly appreciate the white-label functionality, which is perfect for agencies and resellers. Overall, Insites is a well-designed, reliable, and professional solution that meets all expectations.
Sep 9, 2025
Verified User in Marketing and Advertising avatar
Verified User in Marketing and Advertising
g2
Rated 4 out of 5

SEO audit tool and digital presence for your sales team or managers

Insites is an agile and effective SEO auditing tool. In an incredible time, it analyzes a business's online presence (including local SEO, PPC, and metrics like Core Web Vitals), and also delivers a visual report that is clear and easily customizable with your brand. The support they have given us as an agency has been excellent, as well as the possibilities for adapting its look and feel to our brand.
Sep 8, 2025
Verified User in Marketing and Advertising avatar
Verified User in Marketing and Advertising
g2
Rated 5 out of 5

Good partners, good products

Gives us a scalable tool to provide value to prospective clients through the sales process. Love how it integrates with our tech stacks so it’s easy to get people to use it We were able to get started with Insites very quickly to power our marketing audit as part of our sales process. The team has been great to work with and provides us with ongoing support to help us unlock the full value of the tools. The product itself is very robust and meets our needs, allowing us to have a scalable process for adding value to both prospects and clients. We will continue to work with Insites for a long time.
Aug 5, 2025
Jon R. avatar
Jon R.
g2
Rated 5 out of 5

A very affordable yet valuable sales and marketing tool

The platform increases trust and credibility in the sales process. It also allows us to understand how we can improve customer websites to make them more effective I have used countless tools over the years, but Insites.com stands out by a mile. It’s become one of the most effective sales tools in our arsenal, helping us not just find leads, but close them. The platform delivers comprehensive, easy-to-understand website audits that deliver huge value to prospects. Instead of abstract promises, we’re able to show real, insights about a prospect’s online presence, highlighting issues they didn’t even know existed. This has opened doors, built trust quickly, and sparked far more productive conversations. The competitive analysis of the Insites reports always gets prospects attention and gets them asking for more information, thereby streamlining the sales process. The reports are detailed but digestible, which makes them perfect for business owners who aren’t technically minded. We’ve used them to frame proposals, win over sceptical prospects, and justify our SEO and web design recommendations with confidence. We also use it to monitor our success in optimising customer websites and identifying areas of improvement that we need to focus on.
Jun 2, 2025
Verified User in Marketing and Advertising avatar
Verified User in Marketing and Advertising
g2
Rated 5 out of 5

Great Lead Gen Tool

Insites has allowed us to customize our website/SEO analysis to provide good value for our potential customers. What is nice for us is that we are able to capture contact information at the same time as providing valuable information.
Mar 4, 2025
Verified User in Marketing and Advertising avatar
Verified User in Marketing and Advertising
g2
Rated 4 out of 5

A friendly tool for my SEO reports!

It saves me a lot of time as it gathers a bunch of information from different sources/sites/media I like that it's pretty easy to use and provides all the info I need
Feb 10, 2025
Bill R. avatar
Bill R.
g2
Rated 4 out of 5

great utility for sales prospecting

Helps us to understand any challenges, opportunities for improvements with a given website It's easy to use with a polished and professional report generated, easy to discuss and review with the sales prospect
Aug 20, 2024
Rik M. avatar
Rik M.
g2
Rated 5 out of 5

quick 360° snapshot for agencies : audit and manage digital presence

Time-efficient for obtaining a quick snapshot of a business's digital presence (prospect / lead). A quick and objective tool to pinpoint areas for improvement. Inuitive and highly customizable, Insites has evolved into a versatile tool, serving from lead generation to quality assurance purposes. We employ it for lead prospecting, engaging with customers to enhance their digital presence and broaden insights. Within our operational teams, we utilize the Insites Builder solution to ensure higher quality assurance for our customers when implementing digital products/services. This enables our sales team to seamlessly continue post-sale services based on the same digital presence overview.
Mar 7, 2024
Riley B. avatar
Riley B.
g2
Rated 4 out of 5

Great and quick tool to analyze a potential client and their online presence plus their competition.

The tool helps in the pre-sales portion of a sale by identifying the issues with their current online presence and issues there. It is used as a good foot in the door strategy to generate meetings with excitement based on the analysis that we're doing. How client friendly the reporting output is to digest. It makes it easy for a consultant to explain the positives and negatives of the report. Easy to share and also edit the fields you want to evaluate.
Sep 18, 2023
Josephine H. avatar
Josephine H.
g2
Rated 5 out of 5

A fantastic tool for digital agencies

Insites is solving the problems we used to have with limited insights and generic sales approaches. It has really assisted us to increase our conversion rates, enhance client relationships, and keep us at the forefront of the digital landscape. Our team has been using Insites since 2019, and it has become a key part of our digital consultant’s toolkits. The individualised reports help us to understand our clients' needs better, allows assists us to identify the best solutions quickly and easily, providing extra value. We have worked with Insites over the years on custom projects and customisations. No request is too hard for their team to implement – they are constantly rolling out new features based on partners’ feedback, which shows they listen and care about how their partners’ success. Their new features are always keeping up with the latest digital and publisher updates, which helps us and our clients stay ahead of our competition. Working with the Insites team has been an absolute pleasure. They are responsive to any queries that arise, and are committed to providing excellent support. I highly recommend the Insites platform to other organisations in the digital space.
Sep 6, 2023
Barry B. avatar
Barry B.
g2
Rated 5 out of 5

Insites is a powerful tool to engage customers in meaningful conversations about online presence

There is a lot of often contradictory advice and information that is presented to the SME owner. The Insites scan allows us to breakout not just the customer's web presence but also their entire digitial footprint and benchmark this against their competitors in a clear, jargon free way. Insites cuts through a lot of the misinformation that is out there and helps us deliver a balanced assesment to the customer of where they can improve. Simple, clear, segmented analysis that can give the time-sensitive customer with a limited attention window a clear view of where they perform well and where they can improve.
Jun 27, 2023
Jade O. avatar
Jade O.
g2
Rated 5 out of 5

Useful online presence discovery tool based on multiple factors

It helps us understand how an SME business is performing online and how they can improve their performance It offers a birds eye view of any businessses - SEO, Local Presence, Website Preformance & Content Suitablity.
Jun 27, 2023
Andrew W. avatar
Andrew W.
g2
Rated 5 out of 5

This intuitive app empowers our digital marketing agency

Insites facilitates lead generation for my digital marketing agency, identifies website design, technical, content, SEO and local SEO issues for clients and prospects and provides a comprehensive roadmap to improve their online presence. These advantages enable me to deliver tailored solutions, strengthen the effectiveness of marketing campaigns, and ultimately foster lasting relationships with satisfied clients, contributing to the agency's ongoing success. What I like best about Insites is its user-friendly interface that streamlines the analysis of prospect websites, ultimately enhancing sales and generating consistently positive feedback from our clients.
Apr 25, 2023
Lars . avatar
Lars .
g2
Rated 5 out of 5

Excellent service

They provide a good report to start talking about webpages and seo with our clients Insites provides a very powerful tool and platform for lead generation. The service level by insites personal is also very good - they are always willing to listen to our needs and willing to help out!
Mar 24, 2023
Lee-ann D. avatar
Lee-ann D.
g2
Rated 4 out of 5

Insites.com - SEO Audit Tool - Great tool with excellent support

Insites allows for almost-instantaneous site & location audits for our customers without our teams having to manually prepare those. It not only ensures that the reports that we send out are consistent & concise, but the Salesforce integration also allows our Sales teams to run those reports on-demand without having to rely on another team. - Insites.com is an easily-configurable tool for producing SEO audits. - The user interface is straightforward enough that a non-technical person can work through the setup, only requiring IT to get involved for custom setup requests. - The system can be completely white-labeled. - The audit reports can be generated via API for integration with a custom site. - The tool can be easily integrated with Salesforce using Zapier. - Insites' support team & account managers are very responsive & helpful.
Mar 7, 2023
Ryan I. avatar
Ryan I.
g2
Rated 5 out of 5

A perfect tool for prospecting!

We used to manually pull audits for prospecting for clients. Now our sales teams can can prospect with ease and instantly. No longer needing to wait for a manual report to be pulled. The local SEO and Organic SEO scans feature great metrics on a client's digital footprint and how we can help! We love this tool! It can audit a website instantly and provide a beautiful deck! We use this as a prospecting tool at our agency and love the amount of interest it brings the sales teams. We have extensively researched tools like this, and Insites has the most advanced features with an easy-to-follow pitch deck!
Feb 16, 2023
Jake G. avatar
Jake G.
g2
Rated 5 out of 5

Quick, Efficient, Reliable Insights to really hold yourself accountable

Saves me SO MUCH TIME having to go through other tools that are not as intuitive and easy to navigate or make sense of. I don't thave to be an expert to understand the report. It only takes a few minutes to set up and learn to use. It makes it very simple to identify where there are areas of improvement and recommends how to address this. Also the fact that it is white-labeled really makes it nice to use for my clients to see what I am doing for them so they see added value in my work.
Feb 10, 2023
Verified User in Marketing and Advertising avatar
Verified User in Marketing and Advertising
g2
Rated 5 out of 5

Excellent tool to gauge effectivity of SEO

I used to take super long to audit a website and now I can do it in minutes! It is easy to use. It is really quick to conduct an audit and you can even compare it with other businesses.
Jan 11, 2023
Heiko E. avatar
Heiko E.
g2
Rated 5 out of 5

A perfect tool for selling

Insites reinforces our salespeople's ability to discover what the next step needs to be for the customer to improve their digital presence. With Insites, our salespeople have the opportunity to analizse which product or service will best help our customer. For us as a 360-degree service provider, this is an extremely important tool.
Nov 22, 2022
Alex D. avatar
Alex D.
g2
Rated 5 out of 5

Perfect tool and amazing team

We had a lead qualification problem. The Insites team shared their experience and helped us to create and implement a specific action that now allows us to qualify our leads and optimise our sales. Insites is an ergonomic, comprehensive and easy-to-use tool. Very playful, Insites offers a multitude of options and solutions that allow a targeted and efficient use. A tool to be used without hesitation. In addition, the Insites team is experienced and always available to look for and suggest ideas to reach targets. It is a real pleasure to work and collaborate with such a partner.
Sep 25, 2022
Darren E. avatar
Darren E.
g2
Rated 5 out of 5

Highly effective customer engagement tool

An excellent bridge between consultant and customer increasing sales conversation. Making complicated data into simple data
Aug 11, 2022
Joshua H. avatar
Joshua H.
g2
Rated 5 out of 5

Insites helps us sell Websites

Nothing else compares. I've tried many auditing tools but this one is the cake. It saves me literally hours per week when it comes to analyzing prospective websites and working with clients to understand their pain points and critical issues with their web and online presence. I appreciate how fast and easy it is to generate a report for a brand or prospect. I can deliver the reports to their inbox while i'm in the middle of a conversation
Jun 6, 2022
Alex K. avatar
Alex K.
g2
Rated 5 out of 5

Insites is a great tool and it works really well for our sales team

We use Insites for our sales team to help them identify where customers need work on their online presence. Insites makes it simple for us to diagnose and identify exact customer needs. Insites is a great tool and it works well for our sales team. We can generate customized reports and Insites helps to find all pain points.
Mar 9, 2022
Aron M. avatar
Aron M.
g2
Rated 4 out of 5

Insites: a good high level health check for SEO & digital marketing, but needs more depth

Insites provides us with a good high-level health check for SEO & digital marketing for our client's websites, plus an analysis of their competitors. We use this tool to help with providing data for our audits and proposals, as well as a benchmarking tool so we can track the technical SEO issues over time in an efficient way. It's great for high-level health check audits, but you'll still need other tools to run in-depth analysis. The number of checks it can perform automatically is great. A real time-saver. It covers things we wouldn't normally consider in a manual audit, like voice search and local pack. The competitors feature is nice to show where websites sit amongst their rivals. It works well with the SPAs we test which a lot of traditional tools struggle with.
Feb 14, 2022
Chris H. avatar
Chris H.
g2
Rated 5 out of 5

Invaluable Insights with Insites!

Insites gives us a clear and robust digital analysis that we use for maximising a client's digital presence and prospecting future and potential opportunities. The user interface, as well and customisation and reporting makes Insites an industry leader in analysis and prospecting.
Dec 15, 2021
Greg W. avatar
Greg W.
g2
Rated 5 out of 5

We have used Insites for a number of years now and it is a big part of our sales process.

Insites gives us a huge advantage over our competitors when speaking to clients as we have a huge amount of insight and information we can call upon. It gives us a detailed insight into the client's current digital marketing activity and highlights our opportunities.
Dec 15, 2021
Gary I. avatar
Gary I.
g2
Rated 5 out of 5

A key part of our website sales strategy

This product can be a game-changer used correctly. The Insites platform provides us with a transparent scoring system for our client's websites. The reports it provides are informative and concise and allow us to easily show, a non-technical client the improvements they need to make to their site. The conversation with the client is then based on facts rather than opinions, which enables us to win more website development projects.
Dec 15, 2021
Ben E. avatar
Ben E.
g2
Rated 4 out of 5

Efficient way to analyze web presence for clients

We are using Insites to understand our clients' web presence better and to determine actionable goals that we can take to improve their business' search results and traffic to their websites.
Oct 25, 2021